Not all aesthetic keyboards are created equal. A pretty keyboard with mushy switches is just a decoration. Here's what actually matters when you're shopping for a keyboard that looks as good as it types.
Switch type is the first decision. Linear switches give you a smooth, quiet press — great for shared spaces. Tactile switches add a bump you can feel with every keystroke, which many typists prefer. Clicky switches are the loudest and most satisfying, but they'll annoy anyone within earshot.
Keycap material matters more than you'd think. ABS keycaps shine over time but develop a greasy feel. PBT keycaps are thicker, more durable, and maintain their texture. For a keyboard that stays cute, PBT is the way to go.
Size is the final consideration. Full-size keyboards have number pads and function rows. Tenkeyless (TKL) cuts the numpad. 75% keeps the arrow keys and most functions in a compact package. 60% is the most minimal — just the essential keys. Pick based on your actual needs, not just what looks good in a photo.